Gamification

Games have become a large part of media in this generation. As play has become such an important part of most of our live through various ways such as games, sport, thrill-seeking, etc.
So let's start with the ways in which we play.

Animation Research (Annotated Examples)

This post will show all my examples of good practice I have found during my research for all my animations.

Animation: What's He Building In There?

Crowdsourcing

Participatory Culture, the consumers are no longer just the viewers of content, but also creators. Previously we were a Read-Only culture, viewing the media but lacking the capability and availability to also write this media. The internet has rapidly advanced us into a Read/Write culture in which many fans also produce their own content based on their favourite medias. Consumers are now Prosumers.

Transmedia

Transmedia Storytelling is telling a story, or multiple stories, that are not contained in one single medium. These stories can span over, TV, websites, blogs and even merge into the real world in the form of ARGs (Alternate Reality Games).
This method creates multiple points of entry for audiences, while also creating a diverse world that fans will be more likely to engage with.

Animation: Kinetic Typography

Paratexts

Paratexts is the concept of anything that may accompany the main text of a piece of media, whether it be industry or audience created. Paratexts have a great influence of our understanding over the main text before we are able to even see it and can be a very powerful tool in advertising.