Transmedia

Transmedia Storytelling is telling a story, or multiple stories, that are not contained in one single medium. These stories can span over, TV, websites, blogs and even merge into the real world in the form of ARGs (Alternate Reality Games).
This method creates multiple points of entry for audiences, while also creating a diverse world that fans will be more likely to engage with.

Animation: Kinetic Typography

Paratexts

Paratexts is the concept of anything that may accompany the main text of a piece of media, whether it be industry or audience created. Paratexts have a great influence of our understanding over the main text before we are able to even see it and can be a very powerful tool in advertising.

Animation: Stop-Motion

Cinema of Attraction

"What precisely is the cinema of attraction? First it is a cinema that bases itself on the quality that Leger celebrated: its ability to show something."

Early cinema is where to look at when we are talking about "The Cinema of Attraction"
This was a time in which film was still a mainly unexplored medium. Filmmakers would experiment in various ways that they could use this new media. Due to this, many films were based more around the methods and effects used to create the scenes, rather than a narrative story. Any story element to the films were often just used as an excuse to tie-in all the effects used in the movie.